Program in Digital Marketing
6 Months • 25 Weeks Learning Roadmap
Week 1
Introduction to Digital Marketing
7 Days
- Introduction to Digital Marketing
- Keyword Research
- Conversion Funnels
Week 2
Content & AI
7 Days
- AI Copywriting
- Design Essentials
- User Journey
Week 3
Social Media Marketing
4 Days
- Customer Journey
- Social Media Marketing
- Meta Ads
Week 4
Social Media Marketing
4 Days
- Remarketing
- LinkedIn Marketing
- Website Planning
Week 5
Website & Google Suite
4 Days
- Google My Business
- Google Tag Manager
Week 6
Analytics & Tracking
3 Days
- Google Analytics
- Microsoft Clarity
- SEO
Week 7
Search & Paid Advertising
5 Days
- On-page SEO
- Technical SEO
- Off-page SEO
Week 8
Advanced Advertising
2 Days
- AI Content
- Google Ads
- Programmatic Ads
Week 9
Email Marketing
7 Days
- Email Marketing
- HubSpot CRM
- Marketing Automation
Week10
Automation & CRO
7 Days
- Remarketing
- CRO
- Landing Pages
Week11
Messaging Channels
7 Days
- WhatsApp Marketing
- Pinterest Ads
Week12
Specialized Channels
7 Days
- Video Marketing
- ORM
- E-Commerce
Week13
Affiliate Marketing
7 Days
- Affiliate
- Influencer Marketing
- AI Tools
Week14
Business Strategy
6 Days
- Psychology
- Business Plan
- Marketing Plan
Week15
Media Planning
6 Days
- Media Buying
- YouTube Resources
- Case Studies
Week16
Content Optimisation
4 Days
- Economics
- Advanced Content
- Measurement
Week17
Adobe Photoshop
20 Days
- Workspace
- Layers
- Selections
Week18
Adobe Photoshop
20 Days
- Colour Theory
- Typography
- Green Screen
Week19
Adobe Photoshop
20 Days
- Colour Correction
- Retouching
- Filters
Week20
Adobe Photoshop
20 Days
- Masking
- 3D
- Timeline Animation
Week21
Digital Painting
20 Days
- Still Life
- Digital Painting
Week22
Digital Painting
20 Days
- Digital Painting
- Matte Painting
Week23
Canva Basics
20 Days
- Matte Painting
- Canva Dashboard
Week24
Canva
7 Days
- Templates
- Typography
- Illustrations
Week25
Canva Projects
7 Days
- Social Posts
- Presentations
- Collaboration
